Как далеко ты готов зайти ради халявы?

В современном сверхкоммуникативном обществе все сложнее и сложнее «достучаться» до потенциального потребителя. Огромный поток рекламы поджидает нас всюду:  на экранах телевизора, в письмах электронной почты, на веб-страницах подавляющего большинства сайтов, в магазинах, на улицах, остановках, в салонах общественного транспорта. Большинство рекламных сообщений сливаются в общую массу и не доходят до потребителя. И лишь избранные креативные решения привлекают внимание и остаются в памяти.

Пример креатива — реклама печенья. Реклама базируется на укоренившемся человеческом желании — желании халявы. Добавляем оригинальную, максимально простую обложку. Выбираем правильную площадку для размещения, и получаем результат:


15 комментариев: Как далеко ты готов зайти ради халявы?

  • sergey говорит:

    Очень интересное видео!улыбнуло)))

    Когда прочитал заголовок сразу подумал об акции компании «Евросеть», которая прошла в 2003 году «Разденься и получи телефон!». Если кто не знает…Люди раздевались в салоне Евросети и получали мобильник БЕСПЛАТНО. Любителей халявы нашлось не мало, и их фото потом долго гуляли по интернету. А люди еще долго об этом говорили. Евросеть тем самым повысила интерес к своим магазинам!

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