Цензура и Реклама

Цензура (лат. censura) — контроль власти за содержанием и распространением информации, печатной продукции, музыкальных и сценических произведений, произведений изобразительного искусства, кино и фото произведений, передач радио и телевидения, веб-сайтов и порталов, в некоторых случаях также частной переписки, с целью ограничения либо недопущения распространения идей и сведений, признаваемых этой властью вредными или нежелательными.

Описание взято с wikipedia.org

В 1991 году компания Pepsi выпустила телевизионный ролик с участием Синди Кроуфорд (Cindy Crawford). Известная модель в белой майке и коротких джинсовых шортах выходит из красного Ламборджини, чтобы выпить газированный напиток…

Эту рекламу многолетней давности восемь членов жюри назвали лучшим роликом за все время. Инициатором рейтинга телевизионных реклам выступил журнал Forbes. В конкурсе участвовало 35 видеороликов, в числе которых были Calvin Klein Jeans с Брук Шилдс (1981), Chanel №5 (1979), Spicy BBQ Six Dollar Burger с Пэрис Хилтон и реклама с участием Бритни Спирс. Члены жюри отметили, что им особенно приглянулись ролики, которые оставляли пространство для воображения. По их мнению даже реклама с явным сексуальным подтекстом должна быть связана с рекламируемым продуктом, и чем проще будет сюжет, тем больше он понравится зрителю. «Рекламщики поступают неправильно, когда делают из женщины явный сексуальный объект. Это больше отталкивает, чем привлекает, и часто выглядит вульгарно», - сказал один из членов жюри Forbes. Всем, понравился ролик Levi’s 2000 года. В нем модель Дэниэль Пестова (Daniela Pestova) снимает джинсы и кладет их на пути за несколько секунд до отправления поезда. Затем на глазах у изумленных пассажиров девушка надевает другие, более стильные джинсы. После этой рекламы Levi’s стал позиционироваться как модный бренд. Это видео получило второе место.

Тройку лидеров замыкает реклама Victoria’s Secret с участием Адрианы Лимы (Adriana Lima) (2008).

 

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