Глоссарий маркетинга — «Л»

ЛАЙСЕНЗИНГ
метод вхождения на зарубежный целевой рынок,  в рамках которого национальная компания передаёт зарубежной компании право на использование технологий, производство товаров (услуг), ноу-хау, торговые марки и другие объекты промышленной (интеллектуальной) собственности в обмен на роялти и иные платежи, оговариваемые в специальном Международном лицензионном соглашении.

ЛИЗИНГ (англ. — аренда)
форма долгосрочного договора аренды. Лизинг одновременно рассматривается как форма реализации (сбыта) машин, оборудования и как средство финансирования сделок.

ЛИСТОВКА
несфальцованное или односгибаемое издание в 1/8, 1/16 или 1/32 долю листа, выпускаемое большим тиражом и посвященное одному товару. Задача ее — быстрое распространение сведений о новом товаре, вводящемся на рынок.

ЛИЦЕНЗИРОВАНИЕ
один из методов начала деятельности по международному маркетингу, заключающийся в подписании на зарубежном рынке соглашения о предоставлении иностранному партнеру права на использование производственного процесса, товарного знака или какой-либо иной ценностной значимости в обмен на гонорар или лицензионный платеж.

ЛИЦЕНЗИЯ ИСКЛЮЧИТЕЛЬНАЯ
исключительное право использования объекта соглашения передается лицензиату.

ЛИЦЕНЗИЯ ПРОСТАЯ
использование объекта соглашения в установленных границах, т.е. лицензиат оставляет за собой право его эксплуатации.

ЛИЧНАЯ ПРОДАЖА
непосредственное представление фирмой товаров покупателям с целью совершения продажи.

ЛОГИСТИКА
1) отрасль науки — совокупность самостоятельной методологии, теории, методов и способов оптимизации всех видов потоков (физических, информационных, энергетических и т.д.), сопровождающих экономические, социальные и коммуникативные процессы в сфере создания, воспроизводства и потребления товаров и услуг в условиях функционирования и развития рыночных отношений; 2) теория планирования, управления и контроля процессов движения материальных, трудовых, энергетических и информационных потоков в человеко-машинных системах; 3) совокупность теории и практики анализа и оптимизации перемещения продукта и потоков, его сопровождающих, в сфере производства и обращения товара.

ЛОГОТИП
элемент фирменного стиля, представляющий собой оригинальное очертание рекламодателя; форма товарного знака.

ЛОТ
партия товаров, часть количества товара, поставляемого по договору. Это название широко распространено в аукционной торговле, где предлагаемый к продаже товар разбивается на лоты, состоящие либо из одного предмета, либо из нескольких однородных по качеству предметов. На каждый аукционный лот, имеющий порядковый номер, устанавливается своя цена.

 

 

36 комментариев: Глоссарий маркетинга — «Л»

 
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  • Tattoo Removal Options Stuck with that unsightly tattoo which you regretted the day after it had been done? A tattoo can be a statement of loyalty or love, an image a person chooses to portray, or an expression of freedom and self. It can be a mark willingly acquired and proudly worn, before the person concerned becomes tired of it, or realises it no longer reflects their personality. Whatever the case, when the individual changes, their tattoo doesn’t change with them. Fortunately, nowdays you no longer have to be stuck with your unloved ink. With the many advances in dermatology, and cosmetic sciences, there are safe and effective ways to rid yourself of unwanted tattoos with minimal or no scarring once and for all. Tattoo removal options such as dermabrasion, IPL, carbondioxide laser and surgery are used, but currently one of the most popular methods of removal is the QSwitched yag solidstate laser. Trust The Work Of A Professional A professional laser technician holds the laser over the pigmented skin, and the concentrated laser light penetrates through to the lower layers of the dermis, targeting the tattoo ink. The ink pigment absorbs the energy from the laser and breaks down as a result of being released from its seal. Each laser treatment session slowly releases additional pigment trapped in the skin, allowing the tattoo to fade without scarring. This gradual release allows the body’s natural defense mechanisms to rid the skin of the remainder of the ink. These laser treatments are unobtrusive, though a person may experience some discomfort during the session. Sorry to say that in this case, you do need to suffer ever so slightly for the sake of beauty or smooth, tattoofree skin. A topical local anesthetic gel is applied prior to the treatment, dulling any pain and ensuring the patient is comfortable and as relaxed as possible. Additional Types Of Tattoo Removal Other forms of tattoo removal include some more intrusive methods such as surgical excision and dermabrasion. During excision a surgeon removes the tattooed skin and either stitches it up, or creates a skin graft on the area. Dermabrasion involves the intensive, deep exfoliation of the tattooed area, by a dermatologist. Another method of tattoo removal used today, is that of IPL, or intense pulsed light. Although popular, there appears to be a higher risk of scarring and pigmentation during these procedures. The least effective methods of tattoo removal, are the use of creams and solutions which are applied to the tattoo in the hopes of fading the mark. Although dermatologists are always wary to claim a tattoo can be completely removed without scarring or pigmentation, the laser seems to be the most reliable, and least painful method of removal. Your consultant will meet with you to discuss your individual case, the number of laser treatments required and the costs involved in the treatment. This article was brought to you by Adelaide’s Brighton Beauty Medispa. If you would to know more about our tattoo removal options please kindly contact us and we will give you the best solution available. Please visit brightonbeautymedispam.au for details.

     
  • Lip Piercing And Tattoo How To Get Started The popularity of lip piercing and tattoo is increasing a great deal worldwide. These kinds of things are becoming extremely popular with the younger set of kids in recent times. These days piercing shops are becoming quite famous due to this reason. Tattoo artists are known to craft body art that clients cherish for the rest of their life. The momentary pain of getting a special tattoo is nothing in front of the satisfaction that they get. It really takes detailed planning to start a tattoo and piercing store. You really need to put in a lot of hard work in order to own a lip piercing and tattoo store. Now, let us talk about how to get started with lip piercing and tattoo business. Make sure you go through the below mentioned points carefully in order to generate the best possible results. a. You need to get started by writing down a simple business plan. You should put your all ideas together in order to craft a proper business plan. You should also visualize an expert vision for your store. This business plan will really help you in the future to gather monetary funds for your lip piercing and tattoo store. b. Now, you need to research various locations. Make sure you look out for high traffic regions, including commercial locations such as colleges, boutiques and malls. This is done so that you are able to enjoy the benefit of flow of customers. c. The next thing that you need to do is to get in touch with your local health department in order to learn about the medical restrictions and regulations in your area for opening lip piercing and tattoo shop. You should also ask about various steps that need to be taken in order to sanitize the equipments properly. d. Another important thing is to apply for a suitable tax ID number through the IRS. For this purpose, you need to open a professional business account. e. Now, you got to hire licensed tattoo artists to work in your store. Place advertisements on several newspapers and journals in order to attract workers from all over the city. f. At last, you must market your business properly. Advertise in all kinds of piercing magazines and distribute fliers at local events. Well, you need to develop an overall marketing plan for your business. These are a few essential tips that you must follow when it comes to starting your own lip piercing and tattoo shop. Don’t forget to read the above mentioned instructions carefully. Club Tattoo is the best tattoo parlor and quality piercing studios at clubtattoom in Arizona and Las Vegas. It offers a wide selection of men’s and women’s apparel and accessories for every occasion. For more information on best tattoo parlor and quality piercing kindly click here.

     
  • What Do They Mean When They Participate in a Tattoo Design Contest Online custom tattoo design contests are gaining a lead in the tattoo industry. If you decide to enter and participate in a tattoo design contest, it means that you want to be part of the tattoo arena and be one of its key players. Some contests in the tattoo world are not online but held during conventions and seminars. Participants are usually seasoned artists who are up for the challenge of creating new designs, as well as holding their positions as some of the greatest tattoo artists in the world. However, in online tattoo design contests, newcomers who want to make a name for themselves are given a platform to do their own creative thing. These contests online offer a program for all designers, newbie’s and experts alike, and challenge their skills and talents to come up with the most different designs. A custom tattoo online contest is hosted by a client who wants a personalized tattoo. The rules and price are set by the host, open to all artists and designers who must create a freestyle design. It means the host wants a specific image, but the designer must control the other technical details. However, as an artist you should communicate well with the host to come up with a perfect piece together. This way, you have a higher chance to be declared the winner. Although veteran artists pose a real challenge, beginners in the business should never be underestimated. Most of these newbie’s hunger for recognition; their minds can be more innovative, imaginative and more upbeat. With that said, tattoos today have changed in style, size, theme, and color. Coal black is the most conventional color, but at present tattoos are becoming bolder, unpredictable and bizarre, often multicolored. Most enthusiasts now prefer to have these custom tattoo designs created; not only do they want to be unique but also to express their personality. Check out websites that offer online contests for custommade tattoos and you will find the best one for you. If you are an artist, you could go to online marketplaces to participate online and display and sell your work. These contest and marketplaces are free of charge to the artist. With the contest being online, worldwide participation is inevitable. Tattoo design contests are offered globally by many websites, thus attracting artists and designers who want to break into the industry. Keep in mind, though, that every designer has their own responsibility to their work. Although you meet the needs of your client, do not lose your own creativity and identity in the design. The artwork is yours too; the client just provides the idea of what they want. Tattoos are a lifetime artwork. It is a great achievement for an artist to see his creation on a body canvas rather than just as a stencil. Challenge yourself all the time, gain knowledge, and sooner or later, clients will want to hire you to do their tattoo without any need for a contest. Kristen Dunn is a tattoo enthusiast and professional tattoo designer who has created thousands of thought provoking, elegant, and funky tattoos for her clients. She has a vast collection of custom designs to her credit. Winner of several awards and accolades, Kristen is now a founding member of the world’s largest custom tattoo design community at CreateMyTattoo. View her tattoo collection or read more on her blog here.

     
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  • Top Three Tips For Avoiding Tattoo Disasters If to an artist a tattoo is their artistic creation using a body as a canvas, to an enthusiast it is an extension of their personality, which is why custom tattoo designs are in vogue for many individuals. With the popularity of the use of the internet, online tattoo design contests have achieved unprecedented recognition in the tattoo arena. Tattoos are regarded as personal wear by any person who has one. Unlike before, when not many people wore one, today tattoos serve many purposes for the younger generation. Tattoos are not just symbols of race, culture or social status in a community, as most enthusiasts wear one to show their individuality as a person, serve as their personal statement to the world, or perhaps because it has a deeper meaning in their lives. Thus, it does not only become a part of fashion or a means of accessorizing; it becomes more personal than that. Tattoo designs are limitless, with variations on themes and styles, so choosing a tattoo design is not easy. What may look good to another may not work well on you. That is why custom tattoo designs have become a trend; they are more of a personal choice. However, before you decide on anything or getting inked for that matter, here are three tips to avoid any tattoo disasters. Take Your Time As with any major decision in your life, take some time to think it over. Do not get inked just as an adventure. The most common disaster happens if you have a tattoo done on a whim. You may end up dissatisfied and full of regret if you do this. Avoid this situation; cover ups are messy and removals are painful and expensive, so you do not want to suffer either of these. Your Tattoo Design is Personal Tattoos are lasting and are an extension of you. Although there are traditional tattoos to choose from, custom tattoo designs give more scope for your own personal taste. You may create your own design for yourself or with the help of a tattoo designer. You may also take a traditional design and add some personal twist of your own to make it more you. Online galleries and marketplaces are some of the best places to select from an array of custom design tattoos. You can also hire their tattoo designers to come up with your own personal tattoo design. Another way is to host your very own custom tattoo design contest, where you provide details for your design, set up a price and open it to all artists. In this way, you will be provided with a number of variations of your idea. It is just a matter of who gives the best custom tattoo design based on your needs. Find the Perfect Artist As with your design, you must also find the perfect artist who will do a quality job in inking your skin. Do not base your search on the price alone. There are ways to find the perfect tattoo artist. First of all, a tattoo artist practices good sanitation and hygiene not only on himself but in his work area. He or she must follow regulations regarding health practices provided by law to avoid any spread of disease. Use of new needles, sterilized equipment, and fresh inks are just some of these practices. The best tattoo artist is open to communication. In this way, he or she can provide the technical aspects of your design such as size, color or part of the body which is most suitable to be inked. More often than not, tattoo artists provide advice to their clients and also learn about their personal needs. This important information is given to you by those who give the best quality service. Moreover, a good tattoo artist will have a great reputation in the tattoo arena. Word of mouth is essential in this business, so ask friends or acquaintances who have a tattoo who they recommend. Plus, when you meet the artist, ask for his or her portfolio so that you may have an insight into the quality of work he or she has done. Kristen Dunn is a tattoo enthusiast and professional tattoo designer who has created thousands of thought provoking, elegant, and funky tattoos for her clients. She has a vast collection of custom designs to her credit. Winner of several awards and accolades, Kristen is now a founding member of the world’s largest custom tattoo design community at CreateMyTattoo. View her tattoo collection or read more on her blog here.

     
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