«Продавая незримое», Гарри Беквит, 224 страницы

Полное название книги звучит как «Продавая незримое. Руководство по современному маркетингу услуг».

Отличная книга, со множеством советов и примеров по маркетингу услуг.

  • Чем отличается услуга от товара?
  • Чего боится клиент?
  • Как сделать услугу по-настоящему качественной и продаваемой?

Ответы на эти вопросы я нашел в этой небольшой книге.

 

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